Played Out: Beyoncé's Super Bowl Symbolism



Oh Noes! The Symbolismz!

To be blunt, we need a new "hotness" -- Beyoncé's so-called Illuminati hand-gesture (or a plug for hubby's clothing line, take your pick) at the Superbowl was just so played out. Even Alex Jones was doing a half-hearted segment on it like he felt he "had" to -- but there was no passion in his usually fanatical eyes. He somehow tied it into Sandy Hook, I think...sort of like tying a cherry stem into a pretzel in your mouth. The fire was gone.

Vigilant Citizen also had its mandatory "Illuminati Messages, Beyoncé, and the N.W.O. Agenda" type post -- touching all the basic points, but admitting towards the end:

"...things were somewhat more subdued and abstract in this year’s SuperBowl"

OH NOES! (Jesus will save us)

VC also mentioned the mass-media coverage of said "Illuminati" connection to Beyoncé/Superbowl, noting:

"The mass media coverage of Beyoncé’s Illuminati hand sign, also reflects a new trend: Mass media are now directly addressing, discrediting and ridiculing “conspiracy theories” (I hate that term) in order to make sure that people do not start thinking too much about the strange things they are witnessing on TV."

And that's true, but I'm not sure the media is including this "conspiracy" symbology specifically in order to discredit "fringe" theorists. Some of these theorists, like Jones and his infamous Piers Morgan meltdown, do a pretty good job on that on their own -- which in turn is perfect fodder to hype on the news and, yes, discredit fringe theorists.

Jones, you were played.

No, I think two things are primarily going on here:

1) Esoteric "Illuminati" symbolism is now purposely being used by certain performers in order to build their mystique. This is why I felt pretty much embarrassed for Bey when she flashed that hand-sign -- it frankly just seemed desperate, screaming "hey I'm still relevant!". Lady Gaga did these things in a far more seamless, entertaining fashion but her light has been dimming as well. Rhianna's efforts on this front just make me sad because they're tied into this sado-masochistic/MK-Girl image of her that seems purposely cultivated by her handlers. And when someone like Justin Bieber does it...ugh.

nothing screams "I'm relevant" like teh eye thing

2) These Esoteric symbols have a "power" all on their own that transcends shadowy secret societies, the Illuminati, and what have you. They don't necessarily need to be tied to a larger "agenda". Shit -- you could take a week or a day to learn about this stuff and do it yourself! This is advertising/marketing/graphic design 101, my friends. The single eye. The so-called "666" sign. The eye in the triangle. Powerful, powerful images that strike us deep in our primal brains and: SELL US STUFF! (and, perhaps, accidentally evoking powerful energies that shut down the power during the Super Bowl; I'm totally on-board with that explanation)

I consider myself a "folklorist," if you will, of all these trends in esoteric symbolism and how they intersect with popular culture. And there is no doubt that the cumulative impact of a lot of this stuff -- especially if they are symbology of a decidedly negative nature -- is evident on the public. For example, "The Dark Knight Rises" is pretty much etched in the brains of our hapless populace.

OH NOES!!!11!!!11111

But also -- they are increasingly used as just one more tool in the advertising/entertainment arsenal. And maybe, if you look back at the icons and symbols of the past 100 years, they were always there. Just like pagan symbols such as Santa and the Easter Bunny.

The trick is -- to understand their meanings. Not just to prevent the New World Over takeover -- if you are truly interested in that, I suggest you start studying contemporary politics and economics stat. But to be empowered. To empower yourself. Why should only a relatively small group of people in this world understand the power of these symbols, and have them at their disposal?

And why should you cower in fear when you see the obvious eyes in triangles, the "one-eye" symbolism in your popular culture? We are not savages fearing the Scary Thing du jour, crossing and pissing ourselves, tossing kids on the fire to appease the gods and hanging our "suspect" women. The "Book" of choice will not save us. Look up how many of the sites and videos that condemn this symbolism in pop-culture end with "AND JESUS WILL SAVE US." Wow! Replacing one set of occult symbols for another. Bloody brilliant!

We need to get educated.

As for Beyoncé and the whole Super Bowl Half Time show -- man, I'm bored. This is all played out. What is the New Hotness?

My prediction: sigils:

Watch for sigil symbolism as being the Brand New Thing all over pop-culture.